This is according to KPMG, who have suggested that 77% of British shoppers actually prefer to buy goods – especially media products such as CDs and DVDs – compared to the 65% globally that do.
In contrast to this, it seems that the UK is actually more reluctant to take on mobile banking than those in other parts of the world, with only 27% of people saying that they had used a form of mobile banking in the last six months.
This is compared to the 52% globally – a rise of over 30% since 2008 – according to the firm.When deciding to buy goods or other services online, the global majority actually said that they look to social networks – such as Facebook or Twitter – as well as online review sites, before coming to a decision.
The poll, carried out by KPMG, surveyed 9,600 consumers aged between 16 and 65, from 31 countries in order to gather this information. KPMG’s European head of technology, Tudor Aw has offered his comments on this, “From buying goods on their mobile phones to keeping up with friends on social networks, consumers are increasingly reliant on a range of technologies that perform important - yet often overlapping - tasks, "This new 'converged lifestyle' will have huge implication for retailers." This statement is backed up when looking at the results of KPMG’s survey, with 88% of those polled reporting that they had downloaded an app to their mobile to help with their online shopping.
Almost surprisingly, the same amount of those asked in the US would book their flights online, but a mere 21% of people would be more likely to buy their groceries online rather than in a store. When shopping online using a credit card, consumers may be able to earn rewards such as money off or free gifts. However it is essential to do some credit card comparison on sites – such as Which4U – before settling on one, as the right card could save you a bundle in the long-run.
In contrast to this, it seems that the UK is actually more reluctant to take on mobile banking than those in other parts of the world, with only 27% of people saying that they had used a form of mobile banking in the last six months.
This is compared to the 52% globally – a rise of over 30% since 2008 – according to the firm.When deciding to buy goods or other services online, the global majority actually said that they look to social networks – such as Facebook or Twitter – as well as online review sites, before coming to a decision.
The poll, carried out by KPMG, surveyed 9,600 consumers aged between 16 and 65, from 31 countries in order to gather this information. KPMG’s European head of technology, Tudor Aw has offered his comments on this, “From buying goods on their mobile phones to keeping up with friends on social networks, consumers are increasingly reliant on a range of technologies that perform important - yet often overlapping - tasks, "This new 'converged lifestyle' will have huge implication for retailers." This statement is backed up when looking at the results of KPMG’s survey, with 88% of those polled reporting that they had downloaded an app to their mobile to help with their online shopping.
Almost surprisingly, the same amount of those asked in the US would book their flights online, but a mere 21% of people would be more likely to buy their groceries online rather than in a store. When shopping online using a credit card, consumers may be able to earn rewards such as money off or free gifts. However it is essential to do some credit card comparison on sites – such as Which4U – before settling on one, as the right card could save you a bundle in the long-run.
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